Steve Staedler was a guest speaker in my Tactics II class on Monday, October 14. Steve is a senior public relations executive at LePoidevin Marketing in Brookfield, WI. He spoke to our class about B2B PR, Cision, and other things that are relevant to public relations students, like myself, interested in pursuing a career in the field.
Cision is a very helpful tool professionals can use to find media information. Cision has a large database full of contact information. Cision can also assist companies in forming media lists. Cision saves time and is an efficient way to reach the media in a timely manner.
Steve also talked about the prevalence of social media in the field of public relations (and marketing). In this day and age, many businesses are starting to utilize social media as a means to reach its publics quicker. B2B companies don't utilize social media as much as B2C, but it is becoming more popular among B2B.
I thought Steve was really helpful and knowledgable. I appreciate public relations professionals taking time to come into the classroom to offer their insights and advice. I am so excited to get out into the field as a public relations professional!
